To complement the exhibition Olivetti. The art of communication, a series of talks entitled Visionary Enterprises will be held from 29 April 2026. They will explore the exhibition’s themes from a contemporary perspective, highlighting their extraordinary relevance today.

The five events were conceived with a view to fostering a fruitful collaboration between the Museum and the business world. They will be held in the Sala Chilesotti of the Museo Civico and at various local businesses. The talks are open to the public, and will be moderated by experts who will discuss technological innovation and cataloguing, brand identity and using communication strategies to promote the local area.

All talks will be held in Italian and lasting approximately one hour each. The events are open to everyone, with mandatory reservation, subject to availability.

The conference series is curated by Giuseppe Cantele, Director of Ronzani Editore.

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THE PROGRAM:

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April 29, 2026 – 5:30 PM
Venue: Fratelli Campagnolo S.p.A., Via Merlo 2, Romano d’Ezzelino (VI)

OLIVETTI AS A MODEL FOR ENHANCING CORPORATE HERITAGE.
STRATEGIC ARCHIVING OF MATERIALS

Speakers:
Michela Campagnolo, CEO of F.lli Campagnolo S.p.A.
Emilio Quintè, Communication manager of Made in Heritage

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May 28, 2026 – 5:30 PM
Venue: Fondazione Bonotto, Via Louvigny 39, Colceresa (VI)

REACTIVATING CULTURAL HERITAGE: OLIVETTI AS AN EXAMPLE OF MULTIPLE RELATIONSHIPS BETWEEN THE ART SYSTEM AND CRAFT AND INDUSTRIAL PRODUCTION

Speakers:
Monica Calcagno, Professor of Business Administration at Ca’ Foscari University of Venice
Lorenzo Bonotto, CEO and Head of Sales at BONOTTO S.p.A.

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June 25, 2026 – 5:30 PM
Venue: Sala Chilesotti, Museo Civico di Bassano del Grappa, Piazza Garibaldi 34, Bassano del Grappa (VI)

FROM OLIVETTI’S PIONEERING MODEL TO NEW WELFARE TOOLS. CULTURE AND COMMUNITY: THE ROLE OF THE BANK BETWEEN FOUNDATION AND MUTUAL SUPPORT FOR THE LOCAL AREA

Speakers:
Claudio Bertollo, Direttore Generale di BVR Banca Veneto Centrale
Diana D’Isanto, Associate Partner at TEHA Group (The European House – Ambrosetti)

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July 18, 2026 – 4:30 PM
Venue: Chalet Europa Nature & Relax, Contrada Büscar, Asiago (VI)

BUILDING IDENTITY FROM THE TERRITORY: THE OLIVETTI EXAMPLE. CORPORATE BRANDING AND AUTHENTICITY

Speakers:
Eugenio Sidoli, CEO of Max Mara Fashion Group and Collector
Davide Bertossi, CEO of Höbe Pergh S.r.l.

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September 18, 2026 – 5:30 PM
Venue: Sala Chilesotti, Museo Civico di Bassano del Grappa, Piazza Garibaldi 34, Bassano del Grappa (VI)
Closing event of the exhibition “Olivetti. The Art of Communication”

OLIVETTI. WRITING SYSTEMS AS FORMS OF ART

Speakers:
Lucia Cuman, President of the elle22 Association
Antonio Riello, Journalist, art critic, and artist
 

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On Cover: Giovanni Pintori, Divisumma 14, 1949. © Ronzani Editore